Case Studies
Case Study 1 - Enter
Market Entry - Payment Technology
Background: Multinational client seeking to tap lucrative India payment provider market with state-of-the-art technology and patents.
Partnership Opportunity: Define a Go-to-Market strategy for the technology solution, facilitate benefits mapping specific to the market, leverage industry background to expedite connections at the right levels within payment services and banking organizations. Facilitate contracts & commercial terms negotiation.
Win-Win Outcome: Validated the existing solution with leading Payment Services & Networks to redefine market Specific offerings. Created partnerships with middleware platform providers to facilitate ease of acceptance with larger banks and global payment services. Facilitating a Pilot with one of India’s largest banks and a Global Payment Wallet provider.
Case Study 2 - Develop
Working Capital for Fleet Owners
Background: Credit has been a key demand from the MSME segment post the pandemic. Fleet owners, in particular, have suffered due to rising input costs (Fuel, etc) and the nonavailability of organized credit.
Partnership Opportunity: Platform facilitating Credit for MSME Fleet owners (5-25 vehicles) for disbursing working capital loans on demand. Creating an OMC (Oil Marketing Company) agnostic platform with first-of-its-kind payment features.
Win-Win Outcome: Vehicle hypothecation till now has been a major source for MSME Fleet owners to avail working capital credit. PayEnable has helped remove entry barriers for both Oil Marketing Companies and Creditors to target this market by consolidating fleet spending on a single platform.
Case Study 3 - Grow
Indirect Procurement- Customer Acquisition
Background: Profitable Procurement Consolidator serving renowned global FMCG brands across India, Malaysia and Australia for MRO (Maintenance, Repair and Operations) requirements as a single source.
Partnership Opportunity: Understand key drivers of MRO procurement, Competitive scenario and advantages. Leverage efficient sourcing, smart warehousing, soft savings and SLA adherence to gain customer attention. Build on ability to leverage customer data to drive insights and saving opportunities to drive alignment and closure.
Win-Win Outcome: Doubled the pipeline of opportunities with the partner in a short while. Leveraged data analysis capabilities to present management insights to drive long term client value and serve as a differentiator. Created a strong go-to-market for the client to drive market share growth.
Case Study 4 - Expand
Partnerships – Cashback Card Proposition
Background: Corporate Clients acquired through B2B merchant partnerships ensure
- Quick customer acquisition
- A quantifiable usage/billing opportunity at existing vendors without extra hassle of getting them set-up as Card Merchants.
Partnership Opportunity: Key to ensuring success has been the ability to offer payments beyond Card merchants. This allowed clients to onboard vendors which were normally not set-up to accept Cards. Cashback combined with ease of usage helped us penetrate some marque customers who had previously resisted using Cards for vendor pay
Win-Win Outcome: Secured multiple clients targeting between US$1 MM – US$ 10MM billed business each month and a strong customer pipeline. The assured incentive for each client ensured customers looking to use their cards from Day1.
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